Bravehearts Day (formerly White Balloon Day) is Australia’s largest and longest-running annual campaign dedicated to the prevention and awareness of child sexual abuse.
Unite with thousands of Australians in the fight against child sexual abuse for Bravehearts Day, held annually during National Child Protection Week. Visit the dedicated website to learn more about how you can get involved!
What happened to White Balloon Day?
For a quarter of a century, Bravehearts has been at the forefront of breaking the silence around child sexual abuse, speaking out for survivors and raising awareness about child protection through our annual campaign White Balloon Day.
Whilst White Balloon Day is an important part of Bravehearts’ legacy, Bravehearts Day now replaces White Balloon Day as our primary annual fundraising and awareness day.
The inaugural White Balloon Day was held over 25 years ago, however, and since then attitudes towards the use of balloons have evolved. It is now widely accepted that balloons cause harm to the natural environment and subsequently, we cannot in good faith continue to promote their use as part of our cause.
Preventing child sexual abuse and supporting those who are impacted by this crime will always be our organisation’s priority.
We acknowledge that White Balloon Day holds significant meaning for survivors of child sexual abuse and we in no way wish to detract from this. Though the day has adopted a new name, the essence of the campaign remains. The day is and always will be about breaking the silence around child sexual abuse, supporting survivors and most importantly, preventing this insidious crime.
Funded by Commonwealth’s Department of Social Services, National Initiatives.