Bravehearts was fortunate to partner with Australian fashion label August BY JOHNNY. in August 2023, with the brand collaborating with Bravehearts on a limited-edition collection of genderless tees in support of Bravehearts Day.
The BY JOHNNY. X BRAVEHEARTS T-shirt collaboration was designed to support Bravehearts’ Mission in providing a coordinated and holistic approach to the prevention and treatment of child sexual abuse, whilst helping to raise awareness amongst their loyal community.
100% of all proceeds made from the sale of The BY JOHNNY. x BRAVEHEARTS T-Shirt was donated to Bravehearts. The collaboration launched in August, cross-promoting Bravehearts Day, with key influencers including Anna Robards and Monika Rad promoting the collaboration and using their reach to encourage followers to actively help prevent child sexual abuse by purchasing a shirt.
Bravehearts received an incredible donation from BY JOHNNY. and is extremely grateful for the partnership and opportunity to collaborate with a brand we’ve been a fan of for many years!